Voice — Shivani · founder default

The static profile on the left is the source of truth. The calibration on the right is what the last week of your writing thinks should change.

"Scale-scenery opener + one named framework + brand-triple credential + warm conversational ask."

voice-profile.md · version 23 · updated apr 20 · 24 calibration cycles

Directness

0.68 confident-warm

“would love” energy over “here's the thing.” confident, never blunt.

Warmth

0.76 conversational

“share notes,” “excited to explore.” peer, never sales-y.

Technicality

0.78 framework-first

named systems, named brands, scale numbers as scenery.

Humor

0.40 charismatic & bright

warm wit, light on her feet. teaser once in a smile. never dry, never sarcastic.

Exemplar sentences

"We have recently been working with marketplaces of the world to capture the 7000x traffic originating from agents — order of billions in otherwise lost revenue."

"Would love to chat — or even generally share notes on AI readiness across the company."

"Most AI demos die on the way to becoming features — and honestly, that gap is the whole game."

"This once-a-month planning anchors my personal Eisenhower Matrix a little better."

Anti-patterns

I hope this finds you wellcircle backsynergiesunlock potentialparadigm shiftrevolutionaryAI-powered (generic)per my last emailgame-changingleverage (as verb)

Weekly calibration proposal

Your writing shifted this week.

→Your warmth trended higher (0.76 → 0.82). "Share notes" is now the default opener. Ship it.
→Three new signature phrases — "frontier AI," "likes of [brand-triple]," "share notes." Promote them?
→Average sentence length rose from 13 → 19 words — compound cold-email mode. Trim to 15?
→"Paradigm shift" — never used since Oct. Auto-anti-patterning.

Voice · 6-month evolution

version history of who you sound like when you write outbound.

apr 28

Scale-number-as-scenery +0.08. "7000x," "order of billions" entered the opener cluster.

apr 13

Brand-triple cemented. Pinterest / Spotify / DeepMind collapsed to one line in intros.

apr 06

Agentic-commerce thesis entered voice. Marketplace-first framing replaced ML-team framing.

mar 22

Named-ritual callbacks up 3×. Eisenhower Matrix / bullet-journal returned to reflective posts.

mar 08

Ask-specificity +0.10. "Would love to chat" softened away from "book a 30-min slot."

feb 24

Anti-pattern added: "unlock potential" — zero reply-rate in last cohort.